Smart columns are AI-powered columns that you can add to any lead list. They automatically analyze, score, classify, or enrich your leads using AI and third-party data.
How they work
Open a lead list.
Click Add Smart Column.
Choose the type of analysis you want.
The smart column processes each lead and populates the results in real-time via WebSocket updates.
Smart columns run asynchronously - you can continue working while they process. Each lead shows its status: Queued, Processing, Completed, or Failed.
Two tiers of smart columns
Smart columns are split into two tiers based on plan access:
Basic smart columns - Available on Starter+ plans (14 types)
AI smart columns - Available on Pro+ plans (3 types: Custom AI, Custom Classification, CRM Contact Lookup)
Basic smart columns (Starter+)
Smart Column | What it does | Cost per lead |
Clean First Name | Normalize messy first names (capitalization, accents, formatting) | 0.1 credits |
Format Phone | Convert phone numbers to E.164 international format | 0.1 credits |
Email Validation | Run deliverability check (valid, invalid, risky, unknown) | 0.2 credits |
Enrich Company | Pull industry, headcount, description, founded year, social links | 0.5 credits |
LinkedIn Research | Summarize a contact's LinkedIn profile | 0.5 credits |
Find Competitors | Identify a company's top competitors | 0.5 credits |
Find Similar Companies | Find lookalike companies | 0.5 credits |
Website Analysis | Summarize a company website | 0.5 credits |
ICP Fit Analysis | Score a contact/company against a saved ICP profile | 0.5 credits |
Data Quality: Name Check | Detect malformed or placeholder names | 0.5 credits |
Data Quality: Domain Check | Detect personal/catch-all/disposable domains | 0.5 credits |
Contact Timezone | Infer local timezone from location data | 0.5 credits |
Duplicate Detection | Find duplicate records within the list | 0.5 credits |
Cold Intro Email | Generate a personalized cold outreach email | 3.0 credits |
AI smart columns (Pro+)
Smart Column | What it does | Cost per lead |
Custom AI | Run a custom AI prompt over each row (e.g., "Write a 1-line opener") | 1.0 credits |
Custom Classification | Classify rows into your own categories (Yes/No/Unknown) | 1.0 credits |
CRM Contact Lookup | Check if a lead already exists in your connected CRM | 0.5 credits |
Tips
Smart columns access all available data on each lead: name, email, company, LinkedIn data, previous enrichment results.
Results are written as new columns and can be exported.
Failed processing does not consume credits.
You can run multiple smart columns on the same list.