Who this is for: self-serve plans (Free, Starter, Pro, Scale). If you bought a Cleanlist AppSumo lifetime deal, your features, limits, and pricing are different — see the AppSumo documentation instead. Support agent: confirm whether the user is self-serve or AppSumo before giving plan-specific advice.
TL;DR: Cleanlist plans (Free, Starter, Pro, Scale) bundle credits + seats. Credits are additive and roll over — no monthly reset. You spend credits on actions: email is 1 credit, phone is 10, full is up to 11, reverse email lookup is 2 (billed even on a miss), personal email is 1.5 per fresh lookup and free from cache, company enrichment is 1 per company, and importing leads into a list is free. Failed enrichments cost 0 credits. See cleanlist.ai/pricing for current plan pricing.
Credit Pricing
Cleanlist uses a credit-based model. You subscribe to a plan that includes a monthly (or annual) pool of credits and a number of seats, then spend credits on the actions you run. Most credit-costing actions are pay-per-result — you're only charged when Cleanlist actually returns data.
Plans
Every paid plan offers multiple credit allowance options so you can size the plan to your volume. Each plan also includes a base number of seats; you can add more with the [extra-seat add-on](#extra-seats).
Plan | Seats included | Per-list lead cap | Key features | Monthly credit options |
Free | 1 | 100 leads | CSV import and core enrichment; 5 People Search previews; limited Copilot | ~30 credits/month |
Starter | 2 | 2,500 leads | + People Search, Sales Nav import, Companies upload, Email/Phone Validation, Agents, CSV export, Cleanlist Copilot | 1,500 or 3,000 credits/month |
Pro | 5 | 2,500 leads | + CRM import, CRM integrations, Lookup in CRM, public API and MCP | 5,000 / 7,500 / 10,000 credits/month |
Scale | 10 | Unlimited | + Playbooks, Analytics, in-CRM enrichment, unlimited leads/list | 15,000 / 20,000 / 50,000 / 100,000 credits/month |
For the full per-feature breakdown across self-serve and AppSumo tiers, see What's Included by Plan.
Both monthly and annual billing are available; annual billing includes a discount. For current per-plan dollar prices, see cleanlist.ai/pricing.
The Free plan includes 1 seat and ~30 credits per month at no cost — enough to test enrichment before upgrading. The Free plan is limited to CSV upload, 100 leads per list, and 5 People Search preview searches. Validation columns and agents start at Starter.
Extra seats
Need more people on the account than your plan includes? Add seats with the per-seat add-on without moving up a plan tier. See cleanlist.ai/pricing for current per-seat pricing.
One-off credit top-ups
If you run out of credits before your next renewal, you can buy a one-off credit top-up:
Price: $0.10 per credit
Minimum purchase: 100 credits
Maximum per purchase: 50,000 credits
Requirement: active paid plan (Free tier cannot purchase top-ups)
Top-up credits are added to your balance immediately and don't change your plan or reset your billing cycle.
Credits roll over
Self-serve (Stripe) credits are additive and roll over — there is no monthly reset. Any unused credits from one month carry forward to the next and accumulate over time.
Changing plans
When you upgrade mid-cycle, the change is prorated — you're charged the difference for the remainder of the current billing period and get immediate access to the higher tier. When you downgrade, the change takes effect at the start of your next billing cycle.
Legacy pricing
Accounts created on Cleanlist's earlier 10-tier pricing keep their original plan — those subscriptions are grandfathered and continue to work as before. New accounts are placed on the current Free / Starter / Pro / Scale structure.
How much do actions cost?
The credit pool is consumed by individual actions. These per-action costs dominate day-to-day usage:
Action | Credits | Notes |
Import a lead (add to list) | Free | Adding contacts to a list costs nothing — you pay only on enrichment |
Email enrichment | 1 / lead | Pay-for-results (0 on miss) |
Phone enrichment | 10 / lead | Pay-for-results (0 on miss) |
Full enrichment (email + phone) | up to 11 / lead | 1 + 10; each charged only if found |
Reverse email lookup | 2 / email | Flat bundle (lookup + enrichment). Charged even when the email does not resolve |
1.5 / fresh lookup | Cache hits are free | |
Company enrichment — Actions drawer | 1 / company | The Enrich Company action on the Companies sheet |
Company enrichment — public API | 1 / call | Via the single-record |
CRM import | 0.2 / contact | Per contact imported from a connected CRM |
Sync to CRM or sequencer, via the public API | 0.2 / lead | Per lead pushed to HubSpot, Salesforce, or Lemlist through the public API |
Prospecting-only (find LinkedIn profile) | 0.5 / hit | |
3–5 | 3 for company-only or contact-only; 5 for both | |
5 | Charged even when an exclusion rule disqualifies the lead before the model runs | |
3 · 5 | 3 when the resolved prompt is ≤500 tokens, 5 above that |
CRM and sequencer integrations: Cleanlist offers two-way integrations with HubSpot and Salesforce, plus push-only sync to the Lemlist sequencer. Cleanlist does not integrate with Pipedrive or Microsoft Dynamics.
Per-row column costs
The list actions you add as columns carry their own per-row credit costs:
Column | Credits / row |
Email Validation | 0.5 |
Phone Validation | 0.5 |
Enrich Company | 1 / company |
Lookup in CRM | 0.5 |
Research agent | 3–5 (by scope) |
Qualification agent | 5 |
Custom agent | 3 (prompt ≤500 tokens) · 5 (>500) |
Plan gating: Email Validation, Phone Validation, and all three agents require Starter or above and are included on every AppSumo tier. Lookup in CRM requires Pro or above, or AppSumo Tier 5+. Enrich Company has no plan gate.
See List actions for the full detail on each one, and Agents for the three agents.
Pay only for success
Cleanlist's waterfall enrichment queries multiple providers in sequence, but you're charged once per successful result regardless of how many providers were tried. If the waterfall can't find the data, the action costs 0 credits.
One exception: reverse email lookup. It is sold as a flat 2-credit bundle per email and is charged whether or not the email resolves. Every other enrichment action is free on a miss.
Note on personal email: personal-email finding uses its own cache and provider cascade. A fresh lookup that returns a result costs 1.5 credits. A result served from cache costs nothing, and a total provider outage isn't charged.
How the credit system works
Subscribe to a plan — pick a plan and credit allowance that matches your volume
Spend credits on actions — enrichment, per-row columns, and agents (search and list imports are free)
Pay for results — successful enrichments deduct credits; failures don't
Credits roll over — unused credits accumulate; there is no monthly reset
Top up or upgrade — buy one-off credits (paid plans only) or move to a larger plan as you grow
Credit usage examples
Example 1: Email-only enrichment
Enrich 100 leads with email only:
Cost: 100 credits (1 credit × 100 emails found)
Example 2: Full enrichment from a list
Enrich 100 leads with email + phone:
Cost: up to 1,100 credits (up to 11 credits × 100 leads, charged only for data found)
Example 3: Search → import → enrich
Find 100 prospects, import them, then enrich email + phone:
Search: free
Import: free
Email: 100 credits (1 × 100)
Phone: 1,000 credits (10 × 100)
Total: 1,100 credits
Example 4: Reverse email lookup
Look up 10 emails to identify the people behind them:
Cost: 20 credits (2 credits × 10 emails, charged whether or not each one resolves)
Monitoring credit usage
View your current credit balance in the dashboard header
Get notified when your balance drops below 20% of a 500-credit baseline (~100 credits) by default; the threshold is configurable
Add a one-off top-up at any time (paid plans only)
Failed enrichments never deduct credits
Need more information?
Waterfall enrichment — how pay-for-success works
Enrichment providers — the data sources behind each credit
List actions — per-row column pricing
Agents — Research, Qualification, and Custom
Full documentation: docs.cleanlist.ai/features/pricing