Action columns let you trigger external actions on leads directly from your list. Unlike smart columns that add data, action columns execute side effects.
Built-in action types
Action | What it does |
Push to CRM | Sends lead data to HubSpot, Salesforce, Pipedrive, or Dynamics. Supports upsert to prevent duplicates. |
Send Notification | Triggers a Cleanlist alert or external webhook |
Kick off Prospecting | Uses a lead's company information to start a new prospecting workflow |
Re-enrich | Re-runs the enrichment waterfall on previously failed leads |
Conditional gates
Actions can be filtered by row conditions. For example, you can push to HubSpot only when icp_fit_score > 7 and primary_email_status = 'reliable'. This lets you automate workflows based on data quality and scoring criteria.
Execution model
Each action runs asynchronously with per-row status tracking:
pending → running → done | failed
Failed rows can be retried individually or in bulk without reprocessing successful entries.
Safety features
Idempotent CRM pushes - Push-to-CRM actions use upsert for compatible destinations, preventing duplicate records if run again.
Per-row visibility - See the exact status and any error messages for each lead.
Selective retry - Re-run only failed rows without affecting completed ones.