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What's included in each plan

The single source of truth for what every Cleanlist plan includes. Self-serve (Free, Starter, Pro, Scale) and AppSumo lifetime tiers 1-7 side by side, with credits, limits, and per-feature availability.

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Written by Levon Adamyan

TL;DR: This page is the source of truth for what each plan includes. Self-serve runs Free → Starter → Pro → Scale. AppSumo runs tiers 1-7, which is not the same ladder: every AppSumo tier gets Sales Navigator import, validation, AI agents, and export, while tiers 5-7 add CRM and API. People Search is metered on AppSumo, not unlimited.

What's included by plan

Cleanlist has two separate plan regimes. Self-serve plans are a straightforward ladder. AppSumo lifetime tiers are not a ladder: every tier starts from the same base and gets an explicit set of grants, so a Tier 1 account has most of the same features as a Tier 7 account and differs mainly in credits, seats, and list caps.

Feature availability

Capability

Free

Starter

Pro

Scale

AppSumo 1-4

AppSumo 5-7

CSV import (leads)

✅

✅

✅

✅

✅

✅

Insert via LinkedIn, Manual entry

✅

✅

✅

✅

✅

✅

Reverse email lookup

✅

✅

✅

✅

✅

✅

Enrich Contact, Find Email, Find Personal Email, Find Phone

✅

✅

✅

✅

✅

✅

Enrich Company

✅

✅

✅

✅

✅

✅

Companies CSV upload

❌

✅

✅

✅

✅

✅

Sales Navigator import

❌

✅

✅

✅

✅

✅

People Search

5 previews

✅

✅

✅

Metered

Metered

Email Validation, Phone Validation

❌

✅

✅

✅

✅

✅

AI Agents (Research, Qualification, Custom)

❌

✅

✅

✅

✅

✅

CSV export

❌

✅

✅

✅

✅

✅

AI Copilot chat

Limited

✅

✅

✅

❌

❌

CRM import

❌

❌

✅

✅

❌

✅

CRM integrations (Lookup in CRM, Export to CRM, Send to Sequencer)

❌

❌

✅

✅

❌

✅

Public API and MCP

❌

❌

✅

✅

❌

✅

Playbooks

❌

❌

❌

✅

❌

❌

Analytics

❌

❌

❌

✅

❌

❌

In-CRM enrichment (enrich from a CRM record page)

❌

❌

❌

✅

❌

❌

Three AppSumo details that catch people out. People Search is a metered allowance, not an unlimited feature. The AI Copilot chat is disabled on AppSumo accounts, though the AI Agents are included. And Playbooks, Analytics, and in-CRM enrichment are not part of any AppSumo tier.

Self-serve plans

Plan

Seats

Per-list lead cap

Monthly credit options

Free

1

100

~30

Starter

2

2,500

1,500 or 3,000

Pro

5

2,500

5,000 / 7,500 / 10,000

Scale

10

Unlimited

15,000 / 20,000 / 50,000 / 100,000

Credits are additive and roll over with no monthly reset. Monthly and annual billing are both available, and annual includes a discount. For current dollar prices see cleanlist.ai/pricing.

AppSumo lifetime tiers

AppSumo credits work on a hybrid model: a one-time bucket granted at activation that never expires, plus a monthly refill that is use-it-or-lose-it.

Tier

One-time credits

Credits / month

People Search allowance

Tier 1

250

150

50 / month

Tier 2

500

400

50 / month

Tier 3

1,000

800

50 / month

Tier 4

1,500

1,200

50 / month

Tier 5

2,000

1,500

50 / month

Tier 6

2,250

3,000

50 / month

Tier 7

2,500

5,000

50 / month

This is currently a promotional allowance. Every tier gets 50 searches per month, shared across People search and Company search, with no lifetime bucket. It is a temporary bump running through mid-2026. When it ends, tiers 1-4 return to a 20-search lifetime bucket plus 5 per month, and tiers 5-7 return to 25 per month.

Only the one-time bucket carries forward. Unspent monthly credits are forfeited at each 30-day reset. See the AppSumo documentation for refills, the credit add-on, and the review reward.

What credits are spent on

Adding leads to a list is free on every plan and every path — CSV, People Search, Sales Navigator, the extension, Copilot, and the API. You pay for enrichment.

Action

Credits

Email enrichment

1 per successful find

Phone enrichment

10 per successful find

Full enrichment (email + phone)

up to 11

Find personal email

1.5 per billable attempt

Reverse email lookup

2 per email, charged even on a miss

Enrich Company

1

Email Validation, Phone Validation

0.5 per row

CRM import

0.2 per contact

Sync to CRM or sequencer

0.2 per lead

Research Agent

3 (company or contact) · 5 (both)

Qualification Agent

5

Custom Agent

3 (prompt ≤500 tokens) · 5 (>500)

Failed enrichments cost 0 credits. Reverse email lookup is the one exception: it is a flat 2-credit bundle charged whether or not the email resolves.

Related

Full documentation: docs.cleanlist.ai/plans

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